Kevin Hart Expands into a Strategic Partnership with Authentic Brands Group to Grow His Brand and Business Internationally.
Kevin Hart Takes His Brand to New Heights with Strategic PartnershipIn a move that's set to shake up the entertainment industry, globally renowned comedian, actor, producer, and entrepreneur Kevin Hart has announced a groundbreaking partnership with Authentic Brands Group (Authentic). This strategic alliance is poised to catapult Hart's brand to unprecedented heights, solidifying his position as one of the most influential figures in the world.
The deal, which was finalized on January 13th, 2026, marks a significant milestone for both parties. Under the agreement, Hart and Authentic will co-own and manage the Kevin Hart brand, leveraging the latter's innovative platform to scale it across new markets and verticals. This partnership is more than just a business arrangement – it's a testament to Hart's vision for his brand's future.
As one of the most dynamic entertainers and entrepreneurs of our time, Kevin Hart has built an empire that spans blockbuster films, global tours, streaming platforms, consumer products, fitness partnerships, and more. With an impressive social media following of 292 million worldwide, Hart's influence extends far beyond the entertainment industry. His entrepreneurial spirit and creative vision have made him a household name, and this partnership is set to take his brand to new heights.
Authentic Brands Group, with its portfolio of over 50 brands and nearly one billion social media followers, has established itself as a leader in the sports, media, entertainment, and lifestyle space. By joining forces with Hart, they're not only expanding their reach but also solidifying their position as a major player in the industry.
According to Jamie Salter, Founder, Chairman, and CEO of Authentic, "Kevin is one of the most dynamic entertainers and entrepreneurs of our time." He continues, "His creative vision, business instincts, and cultural impact are unmatched. Kevin sees what we see: the power of brand ownership and the opportunity to build a global, long-term business."
Corey Salter, President of Entertainment and International at Authentic, adds, "Our strategy has always been to partner with visionary leaders who are building brands with long-term global relevance. Kevin represents the future of entertainment-driven IP, and together we will expand his brand across new categories and geographies, strengthening the entire Authentic network."
This partnership is more than just a business deal – it's a testament to Hart's commitment to building a lasting legacy. As he puts it, "I want the Hart name to live on for generations to come and be something that my grandkids and their grandkids will be able to be proud of." With this strategic alliance, Hart is not only scaling his brand but also securing its future.
As we look to the future, one thing is clear: Kevin Hart's partnership with Authentic Brands Group is a game-changer. It's a move that will undoubtedly propel his brand to new heights and cement his position as one of the most influential figures in the world. With this strategic alliance, Hart is poised to take his brand to unprecedented levels, solidifying its place in the entertainment industry for generations to come.
In conclusion, Kevin Hart's partnership with Authentic Brands Group is a testament to his vision, creativity, and entrepreneurial spirit. As we watch this partnership unfold, one thing is certain – it will be an exciting ride. With Hart at the helm and Authentic by his side, the future of entertainment has never looked brighter.
